The other reason to restart rallies: Trump #MAGA events are voter data goldmines
by David M. Drucker, Senior Political Correspondent |
| June 16, 2020 07:00 AM
Known for raucousness and bombast, President Trump's “Make America Great Again†rallies are also the key driver behind a data analytics program that guides campaign strategy for voter turnout and resource deployment.
Trump’s high-wattage stadium rallies are intricately choreographed political revivals, with the president’s habit of ad-libbing provocative comments often sparking days of public discussion. But underneath the hood, the Trump campaign is using interest in the “#MAGA†events to gather reams of granular data on American voters. That information, in turn, is used to recruit grassroots volunteers, test messaging, and decide how and where to invest in manpower and money to increase the president’s vote share.
“The rally lists are an invaluable source of data that help power volunteer efforts and small-dollar fundraising,†said Chris Wilson, a Republican pollster and data consultant who advised the Ted Cruz presidential campaign four years ago.
“You have people who have already gone out there and taken a public action to support the president,†Wilson explained. “Those folks are a lot more likely to continue doing things than are your typical list targets who have just signed up as supporters online.â€
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