Nike does not make crap. They've hitched their wagon to a race-baiting jackass. They may be priced higher than many folks want to pay (though $19.95 No-Names are probably not good for wearers' feet, in the long term). But Nike products are not crap.
New Balance makes good shoes. Due to plantar fasciitis - currently in "remission" (borrowing a term from the world of oncology) - I actually need the cushioning of the higher-end brands I listed above. Nike may have a suitable model, but due to Kaep I'm not buying Nike. Altra, Brooks, Hoka, and Mizuno all have shoe models with the cushioning I need, and their quality is at least as good as Nike.