Having lived in Iowa most of my life, farmers are maddenly bipolar.
They've lept forward in orders of magnitude at growing their crop efficiently, yet market it like it's still the 50's and refuse to change.
And when they do take a risk and invest in something new, they'll plunk down millions for some pie-in-the-sky thing that fizzles, or ultimately fails, like ethanol.
Yet they keep on and on with the same paradigm, somehow expecting different results.