That title is intended to be clickable.
85 percent of people, do not use Twitter, which sseems to be the most popular with media types, political types, etc.
Journalists probably talk with one another, trying out ideas for outrage articles, crap-stirring, etc.
Like "how to deal with your Trump loving (or Trump hating) family over TG dinner.
The single common element, loss of respect for the media.