I have no problem with this young man's family receiving some sort of medal in his honor, because he truly was brave. But the Purple Heart is not appropriate. I agree with Pete.
@mountaineer In fact,the US Military has non-combat medals they award to US Military members who exhibit courage while risking their lives in non-military emergencies,
The irony is that no one in uniform would have been awarded the Purple Heart or the Broze Star w/Valor device given to this young man who was NOT in the military because the award regulations prohibit these awards for "events" not recognized as official.
I had know active-duty soldiers who were wounded or otherwise injured while running convert operations in the US Army that not only never received a single award for their courage,but also never received the Purple Hearts they earned due to being wounded. Even worse,those who were wounded or injured enough to lose their army careers couldn't even draw disability retirement or disability from the VA for their injuries because "there is no record and there were no US troops there at the time you cliam."
Seriously.
You have no idea what a slap in the face this is to Special Operations people. It smacks of the modern-day philosophy of "give everybody a medal because we are all heroes". When you do this,you cheapen awards like the Purple Heart and the Bronze Star,and turn them into "participation badges".