They are controlling the narrative. If they don't like you, they can make you a 'nonperson' by just looking the other way, or make you into someone/thing you aren't in the public eye. Maybe the Covington Kids can change that a little.
Ignoring it makes it easier to ignore folks like you, and me who Are upset about it.
It's a lot easier to marginalize us if they Refuse to even Identify us (accuraretly) as just the polite guy in the grocery store.
When the press disappears all of us, long enough, THEN, it's safe for the press to slander us as the Dreaded "far right."