January 16, 2019
Surprise: Genius behind man-hating Gillette ad is a radical feminist
By DC Larson
In recent days, many online essays have rightly ripped apart Gillette's ugly new "We Believe" advertisement. One online critic dubbed it "feel-bad liberalism."
Carpentered by Grey Advertising for Proctor and Gamble's razors company, it does not detail product attributes, encourage brand loyalty, instill warm feelings in buyers, or even show basic respect for consumers. Instead, the grimly lecturing spot declares masculinity itself toxic, a peril to decent society.
"Is this the best a man can get? Is it?" asks the painfully serious narrator, as a wrongdoing slideshow passes by. "We can't hide from it. It's been going on far too long. We can't laugh it off, making the same old excuses."
Read more:
https://www.americanthinker.com/blog/2019/01/surprise_genius_behind_manhating_gillette_ad_is_a_radical_feminist.html#ixzz5cs1ovnI8
