I'm watchful of propaganda but no one should let mere social media affect them so superficially. And that's about all I've ever seen of these tricks, social media posts.
From what I saw (actual ads and FB pages), the Russians targeted everyone including gun owning conservatives. They played the gender card, the racist card, the gaystopa card, the gun grabber card. They may of actually worked to elect Hillary more than Trump in that the left has more hot button butt hurt issues to choose from.
Did they run race baiting ads, absolutely, but they ran other dividing ads also.