N advert featuring a topless model in his fifties has been banned from the London Underground over claims it sexually objectified him. The advert, for an over-50s dating app, showed 58-year-old Paul Orchard wearing just braces, holding a phone with the tagline: “Pull a cracker this Christmas.†However Transport for London’s advertising agent, Exterion Media, has demanded that it be changed to feature a clothed model with a “less suggestive†tagline.
It claimed the advert for Lumen, the first dating app exclusively for the over-fifties, was “not compliant†with Committee of Advertising Practice guidelines and said it “could be seen as objectifying the man and his physiqueâ€.
https://www.telegraph.co.uk/news/2018/12/14/london-underground-bans-dating-app-ad-featuring-topless-man/
