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Offline mystery-ak

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Nike's online sales surge after Kaepernick ads revealed: report
« on: September 07, 2018, 08:58:52 pm »
Nike's online sales surge after Kaepernick ads revealed: report
By Aris Folley - 09/07/18 03:54 PM EDT

Nike’s online sales appear to have surged in the week since it announced Colin Kaepernick as the face of its latest ad campaign.

According to data released from Edison Trends, a digital commerce research company based in Silicon Valley, online sales for the sportswear brand grew 31 percent from last Sunday through Tuesday.

They noted that the growth is also a 17 percent gain over the number recorded for the same period in 2017, the new report found.

“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” the company said in a statement obtained by Fortune magazine.

The signing of Kaepernick, who was the first NFL player to protest racial inequality and police brutality by taking a knee during the national anthem before games, generated backlash from critics of the protest movement.

President Trump, a frequent critic of the anthem protests, also spoke out against the ad campaign.

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http://thehill.com/blogs/blog-briefing-room/news/405633-nikes-online-sales-surge-after-kaepernick-ads-revealed-report
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Offline Wingnut

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Re: Nike's online sales surge after Kaepernick ads revealed: report
« Reply #1 on: September 07, 2018, 09:32:26 pm »
Credit card fraudulent sales prolly drove the sales.
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Offline skeeter

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Re: Nike's online sales surge after Kaepernick ads revealed: report
« Reply #2 on: September 07, 2018, 09:49:38 pm »
Yeah just like Dicks was doing really super well a week and a half after their anti 2nd decision.

Same old MO from the media. Check back with Nike next quarter but don’t expect them to.
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Offline LMAO

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Re: Nike's online sales surge after Kaepernick ads revealed: report
« Reply #3 on: September 08, 2018, 03:48:56 am »
This may be a blip or not. But never assume people see things the same way you do
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Offline InHeavenThereIsNoBeer

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Re: Nike's online sales surge after Kaepernick ads revealed: report
« Reply #4 on: September 08, 2018, 06:16:31 am »
Fun math trick:

If your sales drop by 50%, then increase by 100%, what is the total change?
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