'Supersized alcopops' pose unique danger to youth
June 8, 2018, George Mason University
Dr. Matthew Rossheim.
College students seriously underestimate the effects of drinking a new class of beverages being marketed across the country, according to a new George Mason University study. "Supersized alcopops—sweet, colorful and fizzy drinks that have been shown to appeal to youth—now contain almost as much alcohol as a six-pack of beer in a single can, and young drinkers don't know how much these drinks can affect them.
The new study, published in Alcoholism: Clinical and Experimental Research, randomized Mason students into two groups, and asked each group to estimate what their blood alcohol concentration (BAC) would be if they hypothetically consumed over the course of 2 hours 1, 2, or 3 cans of the product shown to them: an empty can of either supersized alcopop or of regular beer. They were also asked how many cans they could drink before it would be unsafe for them to drive.
https://medicalxpress.com/news/2018-06-supersized-alcopops-pose-unique-danger.html
