This goes beyond the politics of it all. The concept itself is flawed. Most millennials are not interested in politics or another 'hate Whitey' Black grievance show. Also, the Obamas are not as popular nationally as the NeverTrump Liberals think they are, even in the Black community.
Regardless of the obvious politics of it, it doesn't make simple business sense. Oh well, economic darwinism at work. Business is neither cruel nor compassionate, Liberal nor Conservative, business just is what it is, always.