There was a time when commercial interests were the ultimate neutral territory. That is, I don't give a damn who you are, if I can make money you are welcome here.
The political polarization and fanaticism on the Left in America has become so out of control, now companies and people are willing to fall on their swords for their political views. They will literally deliberately lose money, and sometimes their entire livelihood, for their "cause", whatever that may be.
We know that the Democrats were the original segregationists and KKK, and they still are today. The only difference is that today they do not care about ethnicity or skin color, but rather their new target is political affiliation. If you are what they call 'right wing' then you deserve to die. In their minds, you are outside of the umbrella of normal laws or normal behavior. You deserve anything that can be done to punish you for your views, even if it hurts them as much as it does you.
The American Left today is willing to cut their own finger off, as long as they can cut off your whole hand.