Zuckerborg is a creep.
Data analytics firm CubeYou used personality quizzes clearly labeled for "non-profit academic research" to help marketers find customers.
One of its quizzes, "You Are What You Like" which also goes by "Apply Magic Sauce," states it is only for "non-profit academic research that has no connection whatsoever to any commercial or profit-making purpose or entity."
When CNBC showed Facebook the quizzes and terms, which are similar to the methods used by Cambridge Analytica, Facebook said it was going to suspend CubeYou from the platform to investigate.
Michelle Castillo | @mishcastillo
Published 3 Hours Ago Updated 2 Mins Ago
CNBC.com
Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.
CubeYou misleadingly labeled its quizzes "for non-profit academic research," then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketi
Facebook is suspending a data analytics firm called CubeYou from the platform after CNBC notified the company that CubeYou was collecting information about users through quizzes.
CubeYou misleadingly labeled its quizzes "for non-profit academic research," then shared user information with marketers. The scenario is eerily similar to how Cambridge Analytica received unauthorized access to data from as many as 87 million Facebook user accounts to target political marketing.
Like Cambridge Analytica, the company sold data that had been collected by researchers working with the Psychometrics Lab at Cambridge University.
The CubeYou discovery suggests that collecting data from quizzes and using it for marketing purposes was far from an isolated incident. Moreover, the fact that CubeYou was able to mislabel the purpose of the quizzes — and that Facebook did nothing to stop it until CNBC pointed out the problem — suggests the platform has little control over this activity.
https://www.cnbc.com/2018/04/08/cubeyou-cambridge-like-app-collected-data-on-millions-from-facebook.html
