As one who generally supports the guy, I don't do the "kind of President" thing. I care about what actually happens, and what doesn't. If Trump says something stupid/pointless/ignorant, or has a really stupid idea, I don't care unless it gets enacted and has a real, substantive effect.
In this instance, I don't support trying to "take down" Amazon, but he can't do it anyway so it is basically a non-issue for me.
I'll go a step farther and say having someone who behaves more like the personally flawed guy you know at work as a president is a healthy thing, if the alternative is having a 'Great Helmsman' or 'Dear Leader', feted in song by publicly educated schoolchildren, like our last president.
People who want a father figure in office are most likely to be offended by the dumb, unpresidential things Trump sometimes does, like a child catching dad picking his nose.
As long as he brings the paycheck home, who cares?