The coldest since way back in 2003?
That must be a crisis of awful proportions, calling for an all out government escalation of services, raising taxes, spending, etc. Since 2003.
They used to have generations-long ice ages. The people roamed from south-to-north-and-then-north-to south.
All they had was costumes with animal heads for disguise, lest the monsters of winter, slay them.