No Shocker at All: CNN Named Most Polarizing Media Brand of 2018

[rangerrebew]

No Shocker at All: CNN Named Most Polarizing Media Brand of 2018
By Randy Hall | January 26, 2018 5:22 PM EST

At first glance, it might seem that the conservative-leaning Fox News Channel would be considered more politically divisive than such liberal cable networks as MSNBC and CNN.

However, that’s not what the Morning Consult polling firm found when it surveyed 336,370 Americans over the previous three months to determine which brands divide Democrats and Republicans the most.
 
Source URL: https://www.newsbusters.org/blogs/nb/randy-hall/2018/01/26/cable-news-network-named-most-polarizing-media-brand-2018

[Applewood]

Meh.  All media outlets are polarizing. 

[Concerned]

From the article referenced in the Newmax link from the OP (and in the same context): 

According to the survey, Trump Hotels is the most politically divisive brand in America..............

I'm not sure these survey results tell us much about what any particular brand is necessarily doing wrong.   It seems to be more about the level of positive or negative perception by each side.  The least divisive brands (of the top 30) are NASCAR and NBC Universal (with HBO and Halliburton close behind) according to the actual survey results.  Hmmm.

http://www.adweek.com/tvnewser/study-cnn-is-most-polarizing-media-brand-for-2018/355897

https://morningconsult.com/polarizing-brands-2018/

[edpc]

Blu Blocker is the most polarizing brand.  Guaranteed - or your money back.