At first glance, the gaming apps — with names like “Pool 3D,†“Beer Pong: Trickshot†and “Real Bowling Strike 10 Pin†— seem innocuous. One called “Honey Quest†features Jumbo, an animated bear.
Yet these apps, once downloaded onto a smartphone, have the ability to keep tabs on the viewing habits of their users — some of whom may be children — even when the games aren’t being played.
It is yet another example of how companies, using devices that many people feel they can’t do without, are documenting how audiences in a rapidly changing entertainment landscape are viewing television and commercials.
Read more at:
https://www.nytimes.com/2017/12/28/business/media/alphonso-app-tracking.html