It's all about style nowadays. He probably could have pulled off a win if he had gotten out there and convinced voters that he was innocent and in charge.
How do you do that? Virtually every day I would see "Good Morning America" mention "8 women have accused Moore of Sexual impropriety, including attempted rape and molestation of an underaged girl."
ABC has a hundred billion dollar propaganda machine. What could have reached as deep into people's minds as that?
Most of the people on this site exempted, that's how voters pick candidates today. By their style. Remember all the "which candidate would you prefer to go have a beer with?" questions.
He had a tough row to hoe, no question, but he could have put up a better "style" fight.
His "style" was fine prior to the accusations. Why did it become inadequate after the accusations? Could it be the accusations and the Republican's reaction to them (Deliberately solicited and in a manner to deliberately put them on the spot by the "media") had an effect on the voters?
Hannity's sponsors threatened to drop him for not instantaneously accepting all the accusations against Moore as valid.
How do you fight such power without similar tools possessed by such power?