Ratings Actually Improved During NFL's Tumultuous Week 3Solid day games and a surging 'Monday Night Football' keep things ahead of 2016.SEPTEMBER 26, 2017 7:17am PT by Michael O'Connell
http://www.hollywoodreporter.com/live-feed/ratings-actually-improved-nfls-tumultuous-week-3-1042996Offering at least some anecdotal evidence that the NFL's current ratings predicament is not one with a cut- and-dry cause,
Monday Night Football viewership surged on Monday night — helping Week 3 of the season finish in the black, after all.
Across Monday's and all of Sunday's games, even the dampened showing from NBC's marquee primetime showdown, gross overnight ratings for league showdowns weren't off from those of 2016. In fact, they were up a shade — nearly 3 percent. Much thanks here goes to ESPN's Monday franchise, which turned in a whopping 9.3 overnight rating for its best showing.
That makes the Cowboys-Cardinals showdown the best
MNF performance for the season thus far, and pacing above the same stretch during 2016. As player participation in protests during the National Anthem seemed to hit a peak — even Dallas Cowboys owner Jerry Jones took a knee in solidarity with his players — this is a huge victory for
MNF after a day and full weekend of coverage of the U.S. President openly criticizing protesting athletes, calling some "sons of bitches."
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