There’s also a walkaround video by effspot, who notes that this car is worth around $12.8 million.
Based on what? Wishful thinking?
Craftsman labor. These aren't stamped out by machine. They hire artists and craftsmen to hand hammer out all the body panels, carve every single piece of wood inlay, and hand stitch the leather. Not to mention, actual engine builders crafting her from scratch.
Compared to even a regular Rolex, this is a Richard Mille Tourbillon. (Google it if you aren't into watches).