Big Media still overpowers the upstarts, like Drudge.
Drudge actually has more traffic than CNN and NBC have viewers and he is the largest traffic generator to major media news stories, only beaten by Facebook and Google.
They aren't overpowering him in the least.
And he started with absolutely nothing and when you get down to the nuts and bolts, runs on practically nothing.
In 2012, Drudge passed a Billion (yes, a Billion) monthly page views.
If you want to know the power of one man with a vision and willingness to take action (albeit, a bit of luck), there you go.