As I've noted before, Target's decision to rigidly cater to the 0.03% of the population who suffer from the delusion that they are not the sex their chromosomes and physiology at birth show them to be is not the only thing driving down sales. They also, boneheadedly, subtended their pharmacies to CVS and abolished their most attractive discount program -- fill 5 prescriptions, get a coupon with 5% of all purchases in a day (stacking with 5% off for using a Target credit card to give a total discount of 9.75%). That decision, rather than joining a political boycott, has lost them almost all the business I used to give them, since the local Kroger affiliate's prescription based discounts on gasoline purchases became much more valuable -- not just the prescriptions, but all the purchases I saved up to get at 9.75% off on a few big shopping days each month.