How the Political Rules Changed in 2016
Michael Barone
12/20/2016 12:01:00 AM
Over the 40-some years that I have been working or closely observing the political campaign business, the rules of the game haven't changed much. Technology has changed the business somewhat, but the people who ran campaigns in the 1970s could have (and in some cases actually have) run them four decades later.
But suddenly this year, the rules seemed to change. Let me try to count the ways.
1) Money doesn't seem to matter so much anymore. "Money is the mother's milk of politics," the legendary California Assembly Speaker Jesse Unruh said a half-century ago. But some winning campaigns this year operated on what Unruh might have regarded as low-lactose diets, notably Donald Trump's.
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http://townhall.com/columnists/michaelbarone/2016/12/20/how-the-political-rules-changed-in-2016-n2261427
