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...Trump has made a habit of funneling campaign money to his own businesses, spending tens of thousands to hold events at his properties and jacking up the monthly rent of his Trump Tower campaign headquarters once he started accepting funds from donors.The Oct. 15 FEC filing lists three entries paid to Penguin/Random House for “Collateral: Books”; one for $91,866 on August 30, one for $98,975 on September 1, and one on $98,975 on September 22, HuffPo reported. The publishing house has printed five Trump books including "How To Get Rich" and "Think Like A Billionaire." .....http://talkingpointsmemo.com/livewire/trump-directs-donor-money-art-of-deal-publisher
Just so donors know where their money is going when he isn't spending it on ads or the necessary things like opening campaign offices in important states. Right from his FEC filings so it is hard to say it is 'spin', unless the admission is Trump is himself lying on his filings....
One of Trump's future books should be...."How to spend other people's money to enrich yourself" and "How to dupe the easily duped while making a (another) fortune off of them". And then later...."How to turn a defeat into a victory by cashing in". One book Trump could never manage would be...."How not to be a (booby) prize SCHMUCK".
That's actually The Art of the Comeback.