https://www.washingtonpost.com/lifestyle/style/jeff-zuckers-singular-role-in-promoting-donald-trumps-rise/2016/10/02/7c3d4366-865b-11e6-a3ef-f35afb41797f_story.htmlby Margaret Sullivan
October 2, 2016
Looking for someone specific to hold responsible for the improbable rise of Donald Trump?
Although there are many options, you could do worse than to take a hard look at Jeff Zucker, president of CNN Worldwide.
It was Zucker, after all, who as the new head of NBC Entertainment gave Trump his start in reality TV with “The Apprentice” and then milked the real estate developer’s uncanny knack for success for all it was worth in ratings and profits.
Ten years later, it was Zucker, now the head of CNN, who gave Trump astonishing amounts of free exposure in the Republican presidential primary on the cable network, continually blasting out his speeches and rallies — often unfiltered and without critical fact-checking.
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