This month alone, the campaign is on pace to spend some $30 million dollars on advertising, with emphasis on digital ads primarily created by the Texas-based firm, Giles-Parscale. These ads reflect Trump’s ongoing meme domination via an online presence that consistently dwarfs that of his opponent, Hillary Clinton, whose own campaign appears mired in a 1990’s mindset, and is spending hundreds of millions of dollars with little to show for it beyond collapsing poll numbers.
Unconventional approach, but then Trump is a grand master at the art of persuasion.