From the article:
Kuroda acknowledged that household expectations have not moved, and said the BOJ was prepared to continue its battle to figure out how to shift them. In modern monetary theory, households and business expectations are felt to play a defining role in spending and investment decisions, and thus in shaping inflation and growth.
Well, crap, fellas. What do you expect?
There's no "investment" left anymore that has a good return, except the stock market. Regular people can't make money in a savings account, bonds, or anything like that -- they just have to trust the managers of the various 401(k) and such, to make a decent return.