http://time.com/4424053/frank-luntz-the-myth-of-the-undecided-voter/Frank Luntz: The Myth of the Undecided Voter
July 27, 2016 Updated: July 28, 2016 11:41 AM ET
America’s most coveted voting bloc: the infamous “undecided” voter. If you listen carefully to them—the 11% of America that still hasn’t made up their minds—you’ll hear a common theme and tone. They are a sea of tranquility amidst the raging storm of partisan politics. They’re proud of their independence from either candidate, and see themselves as above the political fray. They deeply dislike Donald Trump, and they deeply dislike Hillary Clinton.
In an ideal world, they serve as America’s referees. And we need that now more than ever, considering the blatant and rampant fouls both candidates commit every day.
But there are two types of undecided voters.
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