I know some fine people who support Trump.
Really? Are you
sure they're fine people? For me, it's a litmus test: if a person enthusiastically supports Mr. Trump, then I have to question that person's judgement and values.
The choice between supporting Trump and letting Clinton win is painful for me, and I don't begrudge those who have decided that Trump is a marginally better choice.
To my mind, there are levels of support. Saying "I'll support the party's nominee, and if that's Trump then I'll vote for Trump" (as Rick Perry did) is one thing; I might give a pass to that person for that decision. Saying, "I'm all aboard the Trump Train, yahoo!" is different, and to me that kind of support immediately raises a warning flag.
What is done is done. Sadly, I think this election proves that conservatism just ain't that popular anymore.
You may be right. I think it only gets worse from here.
To clarify, #NeverTrump for me is a personal decision: I will never support or vote for Donald Trump. I only have one vote, and so I have to choose wisely how I spend it. If I see a candidate who is enthusiastically endorsing Donald Trump, that tells me something about that candidate, and in the future I will take that knowledge into consideration when I'm in the voting booth.