Ted Cruz's Indiana plan: Throw everything at the wall and see what sticksBy Theodore Schleifer and Eric Bradner, CNN; Apr 28, 2016
Indianapolis, Indiana (CNN) — Ted Cruz, having been trounced by Donald Trump in six consecutive states, has gone from banking on an Indiana win to facing a campaign collapse without one.
The surreal elevation of Carly Fiorina to his presidential ticket on Wednesday was the latest sign of Cruz's increasingly narrow path to the Republican nomination, a campaign that is depending on a series of desperate attempts to widen it ever so slightly. Cruz's campaign is throwing a variety of messages against the wall here, hoping something will stick, and also reviving the labor-intensive ground games that helped it win Iowa and Wisconsin.
If the campaign can flip a race trending against it and live to fight to California, then maybe, the theory goes, it can draw the inside straight needed to keep Trump from securing the 1,237 votes needed to win the GOP nomination and then win a contested convention in Cleveland.
"It is unusual to make the announcement as early as we are doing so now," Cruz said Wednesday in introducing Fiorina. "Well, I think all would acknowledge this race -- if anything, it is unusual."
Cruz allies and people close to the campaign describe a budding sense of gloom , with internal polls diving as Trump mounted even stronger than expected showings in his native northeast. In Indiana, which Cruz backers once believed they were favored to win after his strong defeat of Trump in Wisconsin, Cruz's numbers have fallen precipitously: Once leading, Cruz now trails in the state by eight to 10 points, according to a person who has seen the numbers, with Trump over the 40% mark. Cruz's campaign did not respond when asked about those figures.
Cruz has wanted a one-on-one matchup against Trump for months, and a deal with John Kasich over the weekend has given him one here. The arrangement -- Kasich would leave Indiana and Cruz would vacate Oregon and New Mexico -- doesn't guarantee Cruz will pick up voters left behind or unhappy with Trump, however.
"Lyin' Ted Cruz, who can never beat Hillary Clinton and has NO path to victory, has chosen a V.P.candidate who failed badly in her own effort," Trump tweeted Thursday morning.
Before the Fiorina announcement, Cruz was in search of a message that could resonate in Indiana -- and a way to explain how he'd managed to lose five states to Trump.
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To appeal to voters in central Indiana, Cruz has also adopted a Trump talking point, highlighting Indianapolis air-conditioning manufacturer Carrier's decision to shift its jobs to Mexico. Trump has consistently cited the announcement -- which has gone viral on video -- as a sign of America's trade imbalance with Mexico.
Cruz's successes of late have come in winning the inside baseball delegate battle, organizing states like Colorado and Maine for people who would support the Texas senator on a second ballot and beyond. But Trump has managed to turn that against Cruz, saying that activity is a sign the system is "rigged" against political outsiders like himself.
"There's a lot of pessimism seeping in," said Erick Erickson, a commentator close to the Cruz campaign and a leading anti-Trump voice. "Psychologically, I think he does have to win Indiana."
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