That'll probably take several years of wooing the FAA. Right now drones give the FAA the vapors.
To use drones for any commercial endeavor right now requires an FAA rule 333 exception which is a major PITA to get. (example, you have to be a licensed pilot with a certain number of flight hours). This impacts the media too. The FAA has been in limbo in standardizing the rules and until then, they are starting to fine anyone who uses drones commercially without that exception, (10K fines to start plus loosing the opportunity to file for the 333 exemption). Right now, real estate photographers have been the big ones hit as they are the biggest commercial users, but I wouldn't be surprised if we start seeing some fights between the media and fedgov over this in the next year.