An advert by a French television station aiming to highlight the number of female presenters it employs has been pulled after it was branded sexist.
France 3, the second largest French public television channel which is a part of the Frances Televisions group, decided that its advert would not air on the country’s television screens after the negative reaction a clip of it received on Twitter.
The advert showed an apparently disordered family home with a burning cooker in the kitchen, a messy children’s bedroom, untidy cupboards and an unattended iron burning a man’s shirt.
The piece then asked “where are the women?”, which it answered with “on France 3”.
“Most of our hosts are hostesses,” it said, emphasising the number of female presenters working on the television station.
Along with the video clip, France 3 tweeted: “More different, more modern, more feminine! France 3 affirms its values through this new campaign that showcases presenting!”
But social media users were far from impressed.
Tweets condemning the advert included: “Female = cleaning, ironing, taking care of kids and shoes!!” and “nothing more than a bunch of sexist clichés”.
Another Twitter user tweeted: “France 3 trumpeted success with hiring women by showing what happens at home when mommy is at work. The ad bombed.”
More:
http://www.independent.co.uk/news/world/europe/french-television-station-promoting-its-number-of-female-presenters-pulls-sexist-advert-showing-an-a6685616.htmlNot sure ho's stupider here - the TV station or the twits. Probably the twits.
