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Multiple logos for brands recognized around the world feature so-called 'secret' messages and design elements Pinterest's logo features a pin, while the logo for Baskin-Robbins shows the number 31, indicating the number of flavors the ice cream company has Toyota says that the ellipses on its logo 'symbolize the unification of the hearts of our customers and the heart of Toyota products' The New York City skyline is outlined by giraffes seen in the logo for the Bronx Zoo 'Mom' is spelled out in the neckline on the Wendy's logo