Work on the website - It is very awkward to read if you increase font. the fixed-width center block makes for uncomfortable reading, five or six words at a time... I had a hard time paying attention.
And while the writing is good - The work is good - I will take exception to the word 'drift' What 'drift'? If you are talking about automotive 'drifting', with a few hundred horses invested into a car made to turn corners... well, OK then! But otherwise, it ain't no drift. It's a hard left turn all the way back past Theo Roosevelt's New Deal... And to continue the automotive theme, they tore off the rear-view mirror and never looked back.
So what is the conclusion then? Should the Right bow to the 'kinder, gentler crowd in order to capture more women? That was rhetorical. But it's kinda the thing. The whole Right is based upon Conservative principles - Principles based in the history of 'what works', and those guardrails (See, still on that automotive shtick) may rightly keep us on the straight and narrow, but they also remove all chance of changing direction. It's the right direction, mind you. but the right way is always hard, and the road to hell is 6 lanes wide.
That's hard to beat.