Michelle Obama Urges People to Be ‘Mindful’ of Buying’ White Owned Clothes Brands

[mystery-ak]

Michelle Obama Urges People to Be ‘Mindful’ of Buying’ White Owned Clothes Brands
by Ben Kew Jan. 20, 2026 10:30 am

Former First Lady Michelle Obama has urged people to be “mindful” when buying from white-owned clothing brands.

During a recent interview clip circulating on social media, Obama says she actively tries to buy clothes from people of “color” in order to “make it a point.”

“If I hear of someone whose fashion that I like, and I know that they’re a person of color, I try to make it a point, but the clothes have to be available.”

“You know, I think we can all do some work to think about that balance in our wardrobes, you know.”

“What does our closet look like and who’s in it? Who are we supporting in it? You know, and I think if you have the money to buy Chanel, then you have the money to buy everybody.”

“And so let us be mindful, I think would be my advice.”

https://x.com/EndWokeness/status/2013356579802767412

more
https://www.thegatewaypundit.com/2026/01/michelle-obama-urges-people-be-mindful-buying-white/

[mystery-ak]

I need a new category titled *Racist Bitches*...

[Kamaji]

Racism is illegal, Ms. Obama. 

[mountaineer]

I'm sure she buys only from the innumerable black-owned businesses in Hawaii or Martha's Vineyard whenever she's staying at the Obama mansions there.

[Smokin Joe]

I need a new category titled *Racist Bitches*...

[bigheadfred]

Bring. Back. Segregation.

[Cyber Liberty]

I think this is less of a problem than she thinks.  She's famous for her tastes in fashion.

[berdie]

I think this is less of a problem than she thinks.  She's famous for her tastes in fashion.

[/b]



That's my thought exactly!!

[mountaineer]

Cynical Publius
@CynicalPublius
🚨MRS. DR. PUBLIUS ALERT🚨

Oh, the race-baiting charlatan is at it again. The fierce crusader of toxic discourse is feverishly stirring the pot of racial disharmony once more. Michelle Obama apparently used her platform recently to promote fashion designers "who are people of color” by issuing a thinly veiled edict to black women to have your wardrobe reflect a “certain” percentage of these designers' wares.

Before I launch into my response, here are my disclaimers - I am no fashionista. I like comfortable fitting clothing and I rarely get dressed up. That’s who I have always been.There are however, many women who enjoy fashion. I'm sure there are some excellent fashion designers out there who happen to be “a person of color.”  I also don’t see anything wrong with promoting businesses (which happened to be owned by a black person - if you are promoting their service or product, especially if you actually know them).  When I owned my practice, I promoted by my services and my qualifications to perform said services not my ethnicity.

Now, what truly bothers me about this situation is - these black designers Michelle is referring to are probably talented people who have worked very hard in their craft -pursuing their dreams.  In one broad stroke, Michelle has painted their imaginative designs with the putrid stain of racism! Buy their designs because they are black.

Giving someone a platform to present their ideas, their imagination, their talent to the world is laudable but to undercut these designers with her despicable divisive rhetoric is abhorrent. Buy their designs because you admire their work not because of the color of the designer’s skin.

To be honest, I assume any comment coming from the Clintons, Obamas, AOC, Schumer, and the rest of the Dem Power wheel is designed to destroy unity amongst Americans- that’s their only purpose. I advise people out there to do your own research - the Dems never do anything to bring true harmony in our culture. I’m not listening to them.

Michelle, it would be an awe inspiring goal if you helped expose these talented designers to the world by supporting organizations and events that can bring their genus to the world stage. Let their talent pave the path to their success. I have more faith in them than you do.
3:03 PM · Jan 20, 2026

It never occurred to me that I needed to know the skin color of whomever designed my clothing before I purchased it.

[berdie]

It never occurred to me that I needed to know the skin color of whomever designed my clothing before I purchased it.

I feel the same! Of course Walmart doesn't have too many high designers.

[verga]

So in her eyes Dr. King was wrong , and we should make our judgments based on the color of a person's skin and ignore character.

[mountaineer]

Mooch bitches, moans and complains that, as a black woman, she isn't permitted to, well, bitch, moan, and complain. She's kept it all bottled up, I tell you! Black woman always have to keep quiet.

https://twitter.com/EndWokeness/status/2016217205516443857

[catfish1957]

She doesn't think this can be a 2-way street? 

[Kamaji]

She doesn't think this can be a 2-way street? 

Of course not. Going through other way would be racist white supremacism, dontcha know!

[catfish1957]

Of course not. Going through other way would be racist white supremacism, dontcha know!

 

Money has 10X the clout of the spoken word of this wench.  Without saying a word.  Jus..sayin'

Keep it up Wookie Big Mike.  Everytime you've opened your mouth since 2007 has set race relations back a month.

[IsailedawayfromFR]

Only a true racist would say such a thing.

[Kamaji]

Only a true racist would say such a thing.

[DefiantMassRINO]

It is AFTER Labor Day.  What's the point of buying white clothes if you can't wear them?

[libertybele]

Ahh....what would we do without Big Mike's fashion advice?

[Kamaji]

It is AFTER Labor Day.  What's the point of buying white clothes if you can't wear them?

[Wingnut]

It is AFTER Labor Day.  What's the point of buying white clothes if you can't wear them?

You are not known for your humor a round here, but I approve of your message and I offer you a Laurel and Hardy handshake.

[verga]

Mooch bitches, moans and complains that, as a black woman, she isn't permitted to, well, bitch, moan, and complain. She's kept it all bottled up, I tell you! Black woman always have to keep quiet.

https://twitter.com/EndWokeness/status/2016217205516443857

I taught at an inner city school for a year. 

[verga]

It is AFTER Labor Day.  What's the point of buying white clothes if you can't wear them?

[Wingnut]

I taught at an inner city school for a year. 

Did you qualify for Hazardous duty pay?  I had a friend who taught (or tried too) in Chicago He received a stipend of 2k for his efforts.  After a year he said hell no and got his white ass out.

[roamer_1]

Silly racist. The Orient makes everyone's clothing these days.

I dunno if I have anything made by a black-owned company (I kinda doubt it), but If I found out I did, it wouldn't bother me at all.

All I care about is comfort, high durability, and reasonable price.

[Wingnut]

You know... Mike would kill in white patent leather loafers and a white boob belt anytime of the year.

[jmyrlefuller]

Silly racist. The Orient makes everyone's clothing these days.

I dunno if I have anything made by a black-owned company (I kinda doubt it), but If I found out I did, it wouldn't bother me at all.

All I care about is comfort, high durability, and reasonable price.

Besides, most major apparel companies aren't even "white owned." They're held by faceless, nameless corporations, in turn held by hedge funds and, inasmuch as they are "owned," largely funded by pensions and mutual fund money.

[the OlLine Rebel]

Besides, most major apparel companies aren't even "white owned." They're held by faceless, nameless corporations, in turn held by hedge funds and, inasmuch as they are "owned," largely funded by pensions and mutual fund money.

Usually they mean whose design was it, whose company was it originally.  They don’t mean the labor, which honestly is unimportant.

Yeah. Lots of it is going to be white.

Have fun, malcontent wench.

[Sighlass]

I can't imagine sitting for any length of time listening to that moaning. How do people do it?

[Wingnut]

I can't imagine sitting for any length of time listening to that moaning. How do people do it?

She had practice listening to Barack in bed during sex when she asked him to turn over.

[roamer_1]

Besides, most major apparel companies aren't even "white owned." They're held by faceless, nameless corporations, in turn held by hedge funds and, inasmuch as they are "owned," largely funded by pensions and mutual fund money.

Pensions invested largely by teacher's unions and factory workers... with a large percentage of blacks...

Funny how that goes. Remember 'Too Big to Fail" back in Dubya's day?
Who took it in the butt on that deal? Yeah.. not GMs pensioners... The investors took the hit... The investors were those same hedge funds and such you point to... Largely investing for teachers and firefighters and other unions... A whole lot of blacks in those government and large corp factories... teachers, city and county workers...

Yeah, a whole lot of em took that ride.

[verga]

Did you qualify for Hazardous duty pay?  I had a friend who taught (or tried too) in Chicago He received a stipend of 2k for his efforts.  After a year he said hell no and got his white ass out.

I was a "Permanent Substitute". No benefits but I had to do everything the regular teachers did. It to save money. I had been promised a full time permanent position but I weas the wrong demographic. White Male.

[Wingnut]

I was a "Permanent Substitute". No benefits but I had to do everything the regular teachers did. It to save money. I had been promised a full time permanent position but I weas the wrong demographic. White Male.

Yeah.  Straight white males need not apply.

[Smokin Joe]

Silly racist. The Orient makes everyone's clothing these days.

I dunno if I have anything made by a black-owned company (I kinda doubt it), but If I found out I did, it wouldn't bother me at all.

All I care about is comfort, high durability, and reasonable price.

Yep, and for work, NFPA 2112 ratings.