LeBron James Writes Piece In Chinese State-Run Newspaper In Obvious Sellout Move For NBA, Nike Shoe SalesLeBron is the latest to try and get China fully back on board with the NBA.
Mark Harris
Published September 8, 2025 12:59 PM EDT
OUTKICKLeBron James may be 40 years old and preparing to enter what will be his 23rd season in the NBA, but he's still willing to do whatever it takes to keep those who fill his pockets with cash as content as they can be.
The latest case in point is his recent byline in China's state-run People's Daily newspaper.
It is not common for China's communist party to allow foreign athletes to pen articles in the newspaper, but if one of the most famous people on the planet is willing to bend the knee in written form as James did, it makes exceptions.
James' story appeared on the sports page of the paper with the title ‘Basketball Is A Bridge Connecting Each Other' on Monday as he wraps up his ‘Forever King Tour’ with Nike. The title and the story itself are completely innocent in nature, as James writes about past personal experiences in the country and China's rich basketball culture, but context, surrounding circumstances, and blatant ignorance matter. ...
This year's tour is a bit different, as James' newest signature shoe will be released in China on September 25 ...
