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Author Topic: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart Next  (Read 1219 times)

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Offline American Girl

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Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart Next
« on: September 05, 2025, 12:44:55 pm »
Excerpt:
Austin’s leaders just spent $1.1 million and seven years on a new city rebrand — and the result has Texans howling with laughter.

The capital city, once proud of a seal that reflected Texas’ history and faith, has replaced it with what critics say looks like a half-baked doodle. Designed by a firm literally called Pentagram (you can’t make this up), the new logo ditches heritage for a generic “A”-shaped swoosh that supposedly represents hills and bridges.





It feels like a mark for a big healthcare company

I’m not one to pile on to rebrands… but… this is awful.


https://defiantamerica.com/austin-blows-1-million-on-rebrand-that-has-everyone-laughing/
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Offline Cyber Liberty

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #1 on: September 05, 2025, 12:51:47 pm »
LOL!



At first glance it looks like "Autisim!"
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Online 240B

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #2 on: September 05, 2025, 01:08:02 pm »
Quote from: Cyber Liberty on September 05, 2025, 12:51:47 pm
LOL!



At first glance it looks like "Autisim!"
Some City Council member cousin/neighbor/friend/uncle/brother-in-law/partner just got $1.1 million dollars.
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Offline DefiantMassRINO

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #3 on: September 05, 2025, 02:28:33 pm »
Rebrands about nothing ...

The purpose of branding is to stand out in crowed market place.

The fact that they have to put the name of the city on the logo means the logo is a major fail.

A good logo makes use of a unique combination of shapes and colors that positively imprints a brand  upon the mind, such that conscious thought and cognition are not required for recognition.

I prefer the old New England Revolution logo (on the right) because it relies on the part(s) of the brain that processes shapes and colors for recognition with less conscious cognition.

The new logo (on the left) requires significantly more conscious cognition to achieve recognition.


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Offline Wingnut

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #4 on: September 05, 2025, 02:33:39 pm »
It's Austin.  They can Gay up anything.
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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #5 on: September 05, 2025, 03:20:39 pm »
Quote from: DefiantMassRINO on September 05, 2025, 02:28:33 pm
The fact that they have to put the name of the city on the logo means the logo is a major fail.

Had the exact same thought. Without spelling out 'Austin' nobody would have any clue what that logo is supposed to mean.
Nobody looks at that and says, "Oh, I see. That is an 'A'." Not only does it not look like 'A', how does A equal Austin?


To me, without spelling 'Austin', it looks like something having to do with the beach, or the ocean.
« Last Edit: September 05, 2025, 03:22:47 pm by 240B »
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You may find 'nobility' in a savage. But never forget that his first instinct is to kill you.
You cannot "COEXIST" with people who want to kill you.
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Rational fear and anger at vicious murderous Islamic terrorists is the same as irrational antisemitism, according to the Leftists

Offline andy58-in-nh

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #6 on: September 05, 2025, 03:26:38 pm »
The state flag of Texas looks like this:

Red, white, blue and a star - all elements are obvious tributes to the United States flag.
 
But "Austin" uses green (an environmental tribute, one supposes) and purple (the preferred hair color of leftist lunatics everywhere) and a logo that looks like it belongs to a Colorado ski resort.

"Keep Austin Weird", right?
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Offline Smokin Joe

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #7 on: September 05, 2025, 10:16:00 pm »


Actually, the 'A' is behind the curve.



 :shrug:
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Offline Hoodat

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Re: Austin Blows $1 Million on Rebrand That Has Everyone Laughing — Even Cracker Barrel Looks Smart
« Reply #8 on: September 05, 2025, 10:26:13 pm »
It was all so that they could get rid of the cross.



Seven years and $1.1 million.
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