‘Defend the Homeland’: DHS unveils striking new ICE fleet to boost recruitment, visibility
Dark navy SUVs display gold 'President Donald J. Trump' lettering, and the agency reported 100,000 job applications
By Jasmine Baehr Fox News
Published August 14, 2025 10:24pm EDT
The Department of Homeland Security debuted a fleet of newly branded Immigration and Customs Enforcement vehicles Thursday, one of the most visible public displays in the agency’s history.
"We will have our country back," DHS's official X post says.
The high-profile launch, captured in a professionally produced rollout video on DHS’s X account, comes as the federal government intensifies law enforcement operations in Washington, D.C., under President Donald Trump’s recent crime crackdown.
The agency has traditionally been more discreet in its policing, with agents dressed in plain street clothes to conduct enforcement.
https://twitter.com/DHSgov/status/1956091376246071553The video, viewed nearly 200,000 times within hours, features close-up shots of the new fleet as it travels through the nation’s capital, passing landmarks, including the Lincoln Memorial, the Capitol and the White House.
Dark navy SUVs and pickup trucks are outfitted with red and gold striping, large gold "ICE" lettering on the sides, and the slogan "Defend the Homeland." On the rear, a gold-embossed "President Donald J. Trump" is prominently displayed.
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