U.S. Navy Seeking Elite Warfighters with New “Spotlight” Campaign
22 May 2025
When most people hear the term “U.S. Navy Special Operations,” they typically think of Navy Sea, Air, and Land Teams (SEALs), as the elite, unconventional warfare experts who endure the hardest training the U.S. military has to offer. But while SEALs are deserving of the high esteem in which they are held, the team often overshadows the other exclusive roles that comprise the Navy Special Ops community – Aviation Rescue Swimmers, Explosive Ordnance Disposal Technicians, Hospital Corpsmen-Advanced Technical Field, Divers, and Special Warfare Combat Crewmen.
All Navy Special Operations roles share two things in common – each requires superior physical and mental toughness, and each creates recruiting challenges for the Navy. After all, only one percent of potential Navy recruits has what it takes to join this elite warfighting community.
To raise awareness for the full range of Navy Special Operations roles and opportunities, and to inspire prospective Sailors who may have what it takes to join the Navy’s most distinguished force, Navy Recruiting Command and its marketing and advertising agency, VML, have created a new campaign called “Spotlight,” which targets 17-to-30-year-olds who shine in big moments and are seeking their next big challenge.
The “Spotlight” campaign comprises one 90-second film, three 30-second films, three 15- second films and one 6-second film. The content will air on major professional sports broadcasts, including Major League Baseball games and WWE Raw, and across top streaming platforms, such as YouTube, Roku, Peacock, and Netflix.
https://www.navy.mil/Press-Office/Press-Releases/display-pressreleases/Article/4196038/us-navy-seeking-elite-warfighters-with-new-spotlight-campaign/
