Super-woke Ben & Jerry's stuns corporate owners with bold demand after years of left-wing activism
Story by Alice Wright For Dailymail.Com • 13h
READ MORE: Ben & Jerry's founders make stunning move in Unilever battle
The co-founders of Ben & Jerry's ice-cream has appealed to its parent company to sell their namesake brand back to them.
Ben Cohen, who started the much-loved brand with Jerry Greenfield, has been rallying like-minded investors to join him buy back the company, which has been known for its activism since its founding in Burlington, Vermont, in 1978.
It comes weeks after woke CEO David Stever was fired by the ice cream company's fed-up parent company Unilever. Bosses grew tired of Ben & Jerry's advocating for divisive progressive causes like Black Lives Matters, DEI, defunding the police and Palestinian rights.
When Unilever acquired Ben & Jerry's for $326 million in 2000, it agreed to let an independent board oversee the brand’s social justice mission.
https://www.msn.com/en-us/money/companies/super-woke-ben-jerry-s-stuns-corporate-owners-with-bold-demand-after-years-of-left-wing-activism/ar-AA1CaNwp?ocid=widgetonlockscreen&cvid=c073a9451ca84293b7946fb3cc66c872&ei=25
