So, an unprofitable business is going bankrupt. That's survival of the fittest at work in a private, competitive, capitalist economy.
The Government should stop subsidizing unprofitable businesses. Those subsidies distort the private markets and interfere with the natural processes of supply and demand.
If there is insufficient demand for an unprofitable company's product, they should go bankrupt. That is the most natural and efficient outcome.
In the Fall, deciduous trees shed the leaves that consume more than they produce. If the deciduous trees don't shed unprofitable/ unproductive leaves, they will starve to death during the Winter. That's how Nature and natural economics work; that's how things in the Natural World survive.