I've heard complaints around here that JD has been slipping for at least 25 years. Lot of guys have went with Kubotas, New Hollands, Case IH and others, especially in the mid-horsepower range.
Case has always been mighty here in their industrial stuff. The 580 Case backhoe is legendary around here. JD made a little market share out of the 410 extendahoe ... Rode a few of those... but that Case is still king.
But JD had AG locked up here until Kubota showed up. A hungry little one horse dealer west of town who would bend over backwards for customers. And the machinery was good. And the parts system was way better than JD.
Now Kubota is fat and sassy, Still better than JD around here... but I am starting to see TYM and KIOTI - TYM buying Branson has some to do with that, as they were pretty heavy west of here.
We ain't big iron up in here... You won't see much past 100 hp machines here. Too rocky and too small. But we do tons of hay, and some farming. and tons and tons of ranches using say, 60 hp stuff..
We always stayed in 35-50hp range, And the last tractor we have is an old JD. But I would not buy them today. That old machine, maybe '01... Getting hard for parts.