Army struggles to win over recruits with slew of failed marketing campaigns

[rangerrebew]

Army struggles to win over recruits with slew of failed marketing campaigns
By
Elaine Mallon
September 8, 2024 9:33 am
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While militaries continue to utilize drones on the battlefield, they won’t be replacing boots on the ground anytime soon — posing a challenge to the Pentagon as it struggles to meet its military recruitment quotas.

For 2023, the Army, Navy and Air Force all missed their recruiting targets; only the Marine Corps achieved its targeted goal. However, this comes after the Corps faced structure cuts leaving recruiters having to fill 19,000 fewer active duty and reserve positions than it needed in 2020.


For the past two years, the Army has failed to meet its recruitment goals by 10,000 soldiers each year. The current size of the active duty Army is the smallest it has been since the 1940s — standing at 445,000 soldiers.

It’s not just the active-duty Army struggling to recruit — so is the National Guard and Reserves. Last year, the Army reserves had just 9,319 enlistees — falling short of its 14,650 new soldiers target.

 https://www.washingtonexaminer.com/policy/defense/3146827/army-struggles-to-win-over-recruits-with-slew-of-failed-marketing-campaigns/#google_vignette

[catfish1957]

Bears asking....

If you were an 18 year old kid, watching the woke wave,  and watching things like the Afghan withdrawl......

Would you join this army?

[rangerrebew]

slew of failed marketing campaigns

MAYBE - just maybe - this would indicate the problem isn't in propaganda campaigns but in internal structure like DEI, wokeness, being too civilian-like, etc.

[Smokin Joe]

You want young men to join, give them something to be proud of, that stands apart.
Treat veterans better, especially those wounded in the endless wars of the MIC.
Not drag queen story hours and DEI.
If you are going to put up with that stuff, you can get a better paycheck to do so, and keep your limbs.