Stop Fussing And Unleash The Full Power Of Persuasion
Kurt Schlichter
The fact that Tim Walz is an admitted blue falcon stolen valor scumbag is not a gratuitous tangent nor some bespoke, boutique line of attack that we need to move on from ASAP. No, it’s important and we need to keep it up. We need to keep all of it up, all the attacks, even the ones that we are supposed to be better than. Why? Because persuasion isn’t just about policy. This isn’t a forensics club where we compare facts and figures. If it were, we would’ve won long ago. Our enemies are not running a debating society election, and we shouldn’t be either. This is about persuasion. And persuasion is not some nerd at a whiteboard educating informed citizens. It’s war. Oh, facts and policy are part of it, but persuasion is, at its core, about emotion. We need to frow up, accept that reality and act on it.
I do persuasion for a living, standing up in front of juries and asking them to either give my client money or not take my client’s money. A trial is a venue similar to an election because you are seeking to convince random citizens who tend to be pretty earnest about the process. They take jury duty seriously, believing it is their civic duty. And many voters do, too, except you sadly can’t voir dire the electorate and dismiss the complete idiots. But enough about the Democrat base.
The reality is that both jurors and voters choose the side they feel should win. It’s not so simple as who they like better, though that’s helpful. They will give you the result they feel best about. Jurors and voters both want to feel that they’ve done the right thing.
What we want to do here is make them feel that by voting for Trump, they have done the right thing.
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https://townhall.com/columnists/kurtschlichter/2024/08/12/stop-fussing-and-unleash-the-full-power-of-persuasion-n2643220
