New York AG Sues Beef Producer
8 hours ago Charles Rotter
New York AG sues beef producer
February 28, 2024
NEW YORK – New York Attorney General Letitia James today filed a lawsuit against JBS USA Food Company and JBS USA Food Company Holdings (JBS USA), the American subsidiary of the world’s largest producer of beef products, for misleading the public about its environmental impact. JBS USA has claimed that it will achieve net zero greenhouse gas emissions by 2040, despite documented plans to increase production, and therefore increase its carbon footprint.
Beef production emits the most greenhouse gasses of any major food commodity, and animal agriculture accounts for 14.5 percent of annual global greenhouse gas emissions. In 2021, the JBS Group, JBS USA’s global parent company, reported total global greenhouse gas emissions of over 71 million tons, more than the total emissions of some countries. Attorney General James seeks to stop JBS USA from continuing these false and misleading marketing practices, pay disgorgement of all ill-gotten profits, and penalties.
https://ag.ny.gov/press-release/2024/attorney-general-james-sues-worlds-largest-beef-producer-misrepresentingThis is the latest in an increasing series of Greenwashing suits around the world. Some notable examples.
Greenwashing in finance: Deutsche Bank
In 2022, Deutsche Bank came under investigation for investment fraud within DWS, which manages about €928 billion ($994 billion) in assets1. Allegations that investors were misled about its “green” investments led to police raids, where evidence was collected that ESG factors had not been taken into account at all in many of the investments.
https://www.circularise.com/blogs/greenwashing-lawsuits-in-businesses-part-2https://wattsupwiththat.com/2024/02/28/new-york-ag-sues-beef-producer/
