Anheuser-Busch sheds nearly $5 billion in value since Bud Light’s Dylan Mulvaney pact sparked outrag

[mystery-ak]

April 12, 2023 4:18pm EDT
Anheuser-Busch sheds nearly $5 billion in value since Bud Light’s Dylan Mulvaney pact sparked outrage
'This is probably the biggest controversy we've seen in a long time,' industry expert tells Fox News Digital
By Brian Flood | Fox News

Beer juggernaut Anheuser-Busch has seen its value nosedive nearly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney.

According to the Dow Jones Market Data Group, Bud Light's parent company is down 4.7 percent and has lost about $4.56 billion in market cap since March 31.

The beer maker’s stock shed more than 1.5% on Wednesday alone. The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.

An analysis on the matter was first published in the New York Post.

Mulvaney, a trans activist and social media influencer who gained prominence when given an opportunity to interview President Biden about LGBTQ issues in 2022, revealed earlier this month that the beer company sent packs of Bud Light with her face printed on the cans as part of an ad for the beer company’s March Madness contest and as a way to celebrate a full year of "girlhood."

Mulvaney said the cans were her "most prized possession" on Instagram with a post featuring "#budlightpartner." A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign, but the pact was met with significant criticism.

Anheuser-Busch stock plummeting comes as country music singer John Rich said he pulled cases of Bud Light from his Nashville, Tennessee, bar as part of a boycott against Anheuser-Busch; conservative rocker Kid Rock used several Bud Light cases for target practice in a viral video; and there has been widespread backlash on social media while beer distributors are concerned.

more
https://www.foxnews.com/media/anheuser-busch-sheds-5-billion-value-since-bud-lights-dylan-mulvaney-pact-sparked-outrage

[240B]

The 5 billion loss in stock only reflects the sell-off. 5 billion does not take into account how much they would have made without all the gay nonsense. The stock was trending UP on April 1. So not only did they lose 5 billion in existing value, they lost another 5 billion in unrealized gains that they would have made if they had stuck to sports, bikinis, and pickup trucks for advertising instead of some twink tranny in a bathtub.

[roamer_1]

The 5 billion loss in stock only reflects the sell-off. 5 billion does not take into account how much they would have made without all the gay nonsense. The stock was trending UP on April 1. So not only did they lose 5 billion in existing value, they lost another 5 billion in unrealized gains that they would have made if they had stuck to sports, bikinis, and pickup trucks for advertising instead of some twink tranny in a bathtub.

It's turned into a Brew Ha-Ha 

[mystery-ak]

'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days

    Partnership with trans influencer Mulvaney has proved disastrous for Bud Light
    Sources claim the company's senior executives were unaware of the campaign
   
By David Averre

Published: 05:42 EDT, 13 April 2023 | Updated: 10:31 EDT, 13 April 2023


The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch (AB), according to a new report.

The partnership unveiled on April 1 drew intense backlash from some quarters, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt dropping ties with the brand.

On the other side of the debate, podcaster Joe Rogan and shock jock Howard Stern have both slammed the furious backlash as overblown, with Rogan saying: 'I think it’s goofy.'

more
https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html

[Bigun]

'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days

    Partnership with trans influencer Mulvaney has proved disastrous for Bud Light
    Sources claim the company's senior executives were unaware of the campaign
   
By David Averre

Published: 05:42 EDT, 13 April 2023 | Updated: 10:31 EDT, 13 April 2023


The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch (AB), according to a new report.

The partnership unveiled on April 1 drew intense backlash from some quarters, with musician Kid Rock posting a video of himself shooting at cases of Bud Light, and country singers John Rich and Travis Tritt dropping ties with the brand.

On the other side of the debate, podcaster Joe Rogan and shock jock Howard Stern have both slammed the furious backlash as overblown, with Rogan saying: 'I think it’s goofy.'

more
https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html

These dimwits will soon realize that it isn't just Bud Lite that has been torpedoed.

[DefiantMassRINO]

Sounds like some Board Members and Executives need to be fired.

[240B]

Sounds like some Board Members and Executives need to be fired.

Why? According to management they had nothing to do with it. The whole thing was done by an intern in the mailroom.

[catfish1957]

I hope everyone realizes that until we rid ourselves of  the Hedge Fund financial ESG driven oligarchs like Blackrock ....  nothing is going to change.  They have an ironclad stranglehold on the puppet strings of the economic engine driving this nation.

I'll just leave it at that.

[DefiantMassRINO]

If the Board Members and Executives have nothing to do with it, what is it they do?

For what do they give themselves raises, bonuses, and stock options, at the expense of their shareholders?

If they do nothing that ads value to the company for its shareholders, they are stealing.


https://www.youtube.com/watch?v=PF_iorX_MAw

Why? According to management they had nothing to do with it. The whole thing was done by an intern in the mailroom.

[roamer_1]

Why? According to management they had nothing to do with it. The whole thing was done by an intern in the mailroom.

I called it... Shoveling the blame onto that VP chick... she will be getting walking papers before the end of next week...

[Smokin Joe]

"...if you or any member of your team is caught we will disavow any knowledge of your actions...This tape will self-destruct in five seconds."

(Mission Impossible--the show)

[mountaineer]

Bud Light Now Claims ‘Mistake’ Led To Company's Paid Marketing Engagement With Trans Influencer
 By Steve Straub
Published April 13, 2023 at 11:30am

New details have emerged regarding the controversial partnership between Anheuser-Busch’s Bud Light and transgender influencer Dylan Mulvaney, shedding light on the company’s alleged internal response to the situation.

Sources close to the matter claim that “no one at the senior level” of the company was aware of the polarizing partnership.

Anheuser-Busch is reportedly pausing its marketing efforts and scrambling to implement a more “robust” process for evaluating future influencer partnerships. ...

Conservative activist Rogan O’Handley, known as DC Draino on Twitter, claimed that sources inside the company informed him that C-level executives were angered by the marketing engagement with Mulvaney.  ...

The Federalist Papers
Will AB Inbev have the cojones to fire that idiot female VP (the one who hates "fratty" beers and their drinkers)?

[roamer_1]

The Federalist Papers
Will AB Inbev have the cojones to fire that idiot female VP (the one who hates "fratty" beers and their drinkers)?

Bet on it... She will take the full weight FIRST... And if that ain't enough, board level heads will roll...
They are about to hit full PANIC mode... A billion bucks or more a day is a BIG oh sh*t! 

This is beautiful.

[Wingnut]

I'm reminded of something Sherriff Buford T Justice once said about situations like this that AB finds themselves in.

This happens every time one of these floozies starts poontangin' around with those show folk bleeps.

[Free Vulcan]

How's that CEI Index workin' for ya?

[LMAO]

I underestimated the impact that the boycott of AB would have on it

It is still too early to make any solid declarations of their future but it looks like, at least in the short term, it’s having an impact

[Wingnut]

I don't drink Bud anymore... it tastes like she/it.

[mountaineer]

I don't drink Bud anymore... it tastes like she/it.

I see what you did there.

[Wingnut]

I see what you did there.

 

[Kamaji]

Anheuser-Busch InBev S.A. ADR gained $1.7 Billion in market cap yesterday alone.

[mountaineer]

Anheuser-Busch InBev S.A. ADR gained $1.7 Billion in market cap yesterday alone.

What does that signify?

Newsweek analysis:

... However, suggesting Mulvaney's involvement in the company caused the $4 billion decrease is a matter of opinion.

While the Mulvaney controversy has plausibly influenced the valuation, in the context of heavy criticism and threats of boycotts among what is considered its traditional consumer base in the U.S., other factors were likely at play, too.

Mulvaney may have been the catalyst for some investors to rethink and take into consideration a number of pre-existing reasons for them to sell, as noted by analysts.  ...

"Right now, it looks like this ad campaign was a failed one, as it does not look like it generates additional sales and profits for the company," he wrote.

"That being said, it is also far from guaranteed that there will be a long-lasting negative impact from boycotts.

"Still, the ad campaign and the reaction by some customers add risks to an investment in BUD stock, and since BUD doesn't look like a good investment even without this new development, I doubt that BUD is a good buy today."  ...

Fact Check: Did Anheuser-Busch Lose $4bn Value Amid Dylan Mulvaney Issue?

[Kamaji]

What does that signify?

Newsweek analysis:Fact Check: Did Anheuser-Busch Lose $4bn Value Amid Dylan Mulvaney Issue?

About as much as the alleged loss of $5 Billion in value does - which is to say, in reality, not much.

However, one thing it does signify is that the Mulvaney idiocy is not tanking the company's stock, at least not at this point.  Perhaps if the boycotts of product continue for a long enough time, it might have an impact, but right now it looks like the market is indifferent to the Mulvaney idiocy, or has priced whatever eventual effect it will have into the stock price already.

[roamer_1]

And here it is... The late Friday, just before the weekend CEO lawyerese non-apology apology:

https://www.anheuser-busch.com/newsroom/our-responsibility-to-america

https://nypost.com/2023/04/14/anheuser-busch-exec-offers-flat-apology-following-bud-lights-dylan-mulvaney-backlash/


https://www.youtube.com/watch?v=NeqAWt1--OQ

... As predicted... NOW comes PANIC!!!   

[roamer_1]

I hear he's getting slayed on Twitter (main AB feed)

[roamer_1]

HAHAHAHAHAHA! D Tumpy Jr. calls for end of 'MAGA' strike against Bud Lite....

https://notthebee.com/article/donald-trump-junior-doesnt-want-us-to-boycott-bud-light-anymore

As IF...

This ain't a MAGA thing. This ain't even a Conservative thing.
It's a MAN thing. Maybe a REDNECK thing.
WAY bigger than politics.

And Tumpy and company have a very tin ear.

[sneakypete]

A billion here,a billion there,and pretty soon you are talking real money!

[sneakypete]

'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days

   

@mystery-ak

You mean they let an outsider make that decision without any overview or discussion?

Hey! I believe that,don't you?

[roamer_1]

https://notthebee.com/article/bud-light-tweeted-for-the-first-time-since-dylan-mulvaney-gate-so-come-enjoy-the-ratio

This is hilarious. Bud Light peeps a simple TGIF on Twitter and Instagram and gets SLAUGHTERED.

Not a single ray of hope.

Yep. They know they're going to the woodshed now...

[sneakypete]

https://notthebee.com/article/bud-light-tweeted-for-the-first-time-since-dylan-mulvaney-gate-so-come-enjoy-the-ratio

This is hilarious. Bud Light peeps a simple TGIF on Twitter and Instagram and gets SLAUGHTERED.

Not a single ray of hope.

Yep. They know they're going to the woodshed now...

@roamer_1
 
It has been 30+ years since I stopped drinking alcohol,but I  never did understand the popularity of Budweiser beer. Tasted awful.

I MUCH preferred Miller in a bottle. Nunna that "lite" stuff,either. I think I tried one once,and ended up  pouring it out.

I just remembered,I once drank some Schlitz (spelling),but only because it was free and getting drunk was more important to me than  flavor,at that time. I know there must have been other beer brands for sale at the time,but I can't remember their names.

Besides,beer was what you drank while waiting for the whiskey delivery to show up,and the whiskey came in gallon milk jugs and didn't have brand names.

[sneakypete]

https://notthebee.com/article/bud-light-tweeted-for-the-first-time-since-dylan-mulvaney-gate-so-come-enjoy-the-ratio

This is hilarious. Bud Light peeps a simple TGIF on Twitter and Instagram and gets SLAUGHTERED.

Not a single ray of hope.

Yep. They know they're going to the woodshed now...

@roamer_1

Straight men don't like  being  identified with homosexuals,and it isn't like this little factoid comes as a news flash to anyone who ever attended a high  school or a college.

AND......,when you are a provider that goes out of your way to identify your product with people who can't figure  out of they are males or females,you really can't expect positive things to  happen.

[roamer_1]

@roamer_1
 
It has been 30+ years since I stopped drinking alcohol,but I  never did understand the popularity of Budweiser beer. Tasted awful.

I MUCH preferred Miller in a bottle. Nunna that "lite" stuff,either. I think I tried one once,and ended up  pouring it out.

I just remembered,I once drank some Schlitz (spelling),but only because it was free and getting drunk was more important to me than  flavor,at that time. I know there must have been other beer brands for sale at the time,but I can't remember their names.

Besides,beer was what you drank while waiting for the whiskey delivery to show up,and the whiskey came in gallon milk jugs and didn't have brand names.

@sneakypete

I am still a fan of crappy beer... I am immune to the weirdo local brews for the most part... At least in IPAs (which is what beer actually is)... You get me into ales and meads and I can get snobby.

Beer is for a rowdy good time, or a hard cold chug at the end of the day. In both of those cases, cheap factory beer suits me.

We were always a Miller house in my dad's day. And the speed shop and Harley shop where Dad and I hung out were Miller houses too.

But you don't understand (having been away)... Bud Light is universal...Any tailgate party, any commercial event, any kegger, house party, hootenany... the chance is pretty good that there will be Bud Light. If not Bud, then Miller, probably. Anything else is rare.

I dunno about beer snobs... Maybe they have their fancy beers when they throw an event... But then I guess none of my pals are beer snobs. 

[sneakypete]

YIKES!

I just now  noticed it was 5 BILLION dollars in lost sales!

Everytime I glanced at it before,I just assumed it was million.
!
We are talking some REAL money,here

[roamer_1]

@roamer_1

Straight men don't like  being  identified with homosexuals,and it isn't like this little factoid comes as a news flash to anyone who ever attended a high  school or a college.

AND......,when you are a provider that goes out of your way to identify your product with people who can't figure  out of they are males or females,you really can't expect positive things to  happen.

You're right, of course... Folks are trying to paint this as a Conservative backlash...
I don't think so.

It might be a Redneck/Blue Collar backlash...
But I don't think even that.

This is a MALE backlash, I will bet. And I will bet it transcends political lines and racial lines...

And it is glorious, @sneakypete .

[catfish1957]

YIKES!

I just now  noticed it was 5 BILLION dollars in lost sales!

Everytime I glanced at it before,I just assumed it was million.
!
We are talking some REAL money,here

From my experience with the investment world, sadly this is a mosquito bite, in a corporate marketing strategy that though may have short term losses, but long term might have other tangible benefits for Inbev, that I covered elsewhere.  Which is sad, because, I'd like to see them lose their shirt.  No telling what portion of That $5B from Bud Lite, went to other Imbev brands.

Kind of like you get pissed off at Texaco, and swith to Chevron.  Same pocket.  Or....

Think New Coke- Coke Classic in terms of working the laws of unintnended consequences in reverse.  This Corporation didn't become No.1 in their segment without reason.

[Hoodat]

I don't drink Bud anymore... it tastes like she/it.

That was awesome.

[Hoodat]

And here it is... The late Friday, just before the weekend CEO lawyerese non-apology apology:

... As predicted... NOW comes PANIC!!!   

The same marketing department that came up with the Mulvaney ad is the one that authored this reply from the CEO.

[Kamaji]

YIKES!

I just now  noticed it was 5 BILLION dollars in lost sales!

Everytime I glanced at it before,I just assumed it was million.
!
We are talking some REAL money,here

Not lost sales, a drop in market capitalization, determined by multiplying the number of shares outstanding by the price per share.

[Hoodat]

Anheuser-Busch stock is still higher than where it was a month ago.  $5 billion is nothing in the grand scheme of outstanding stock.  We need to drive the price below $40/share.  It is currently north of $64.

[Kamaji]

Anheuser-Busch stock is still higher than where it was a month ago.  $5 billion is nothing in the grand scheme of outstanding stock.  We need to drive the price below $40/share.  It is currently north of $64.

If that could be accomplished - and not simply due to other extraneous factors - that would put a serious hurting on the company.

What's the current short interest on the stock?

[catfish1957]

Anheuser-Busch stock is still higher than where it was a month ago.  $5 billion is nothing in the grand scheme of outstanding stock.  We need to drive the price below $40/share.  It is currently north of $64.

Yep, believe me, they are more interested in the next quarterly EPS report than impact on one out of a 100 products.   $5B might amount to a few dollars a share of stock price, and is very very common market movement.  In fact if you look at mega-stocks like Apple, $5B movement amounts to pennies per share.   

I hope they do get hurt by it, but this talk of boycotts is like a burp in a hurricane to them. 

[roamer_1]

The same marketing department that came up with the Mulvaney ad is the one that authored this reply from the CEO.

Just wait... Give it time. The real apology is coming. It will take some heads rolling... Beginning with Hindershine. They are already set up to throw it all on her... And she's disappeared.

This week is going to be fun.