Author Topic: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclus  (Read 12230 times)

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Offline roamer_1

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That is the ethic I grew up on. Learned it well. My sons have it. And it will never be an A-B product.

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Offline sneakypete

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Yeah... whatever is fine... Just give it some time.

Rednecks have hit 'Oh Hell No!'... And you don't come back from that. Watch and see. I'll bet I'm right.

@roamer_1

You DO make a valid point on that one,and as we both know,they are NOT people whose minds are easy to change if you piss them off.
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Offline LMAO

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Well, if that's coming, and everyone knows it, wouldn't it show up in the stock price beforehand?  If everyone knows the company is going to get hammered by unsold inventory, why would they continue to hold the stock and wait around for it to happen?

I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
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Offline Kamaji

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I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Sounds about right.

Offline Wingnut

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I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

I had to LMAO at someone thinking AB had their pulse on on it.
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Offline mystery-ak

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I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Another perspective, interesting.
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Offline roamer_1

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I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Nah. What the article fails to note in comparing this to late night TV is that no one is watching TV anymore. About ANY decent YouTube channel can blow late night TV out of the water.

I agree that big brewers are losing market share to micro breweries. But Bud brands are so over-saturated in the market that their share is still ginormous.

The fix has got to be against the good beers - Go hard against the micros with a new high-dollar line... Not blow your wad by throwing away the only folks still drinking crappy beers and seeking a tiny segment that ain't gonna drink your crappy beer anyway.

Get Woke Go Broke is a thing because it is true - And we can go on and on about all the CEOs that thought they had their finger on the pulse, and were all the way stone damn wrong. AB will be yet another.
« Last Edit: April 10, 2023, 10:10:56 pm by roamer_1 »

Offline Hoodat

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Frank Booth - Give me a Pabst Blue Ribbon


If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline ScottinVA

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I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

I wouldn’t be too sure about that.  If AB was so sanguine about the change, its leadership wouldn’t feel compelled to justify it.  Bud Light is getting especially hit in middle America.

Offline Wingnut

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Went to the Dollar general store yesterday (Easter Sunday) to pick up some various and sundry items.  As I past the Beer cooler I noticed it was packed full of Bud, Bud Light, and Ultra.  Only Natty Light was gone.  Every other beer brand was also empty.  We are lousy with the spring break crowd down here so this is telling if AB is being passed over. 
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

Offline DefiantMassRINO

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Other than size and brand awareness, Anheuser-Busch has no competitive advantages over their competitors.

This is what happens when an America brand gets its marching orders from its Belgian overlords in Am-Bev.

Miller Brewing is owned by a South African company.  Hopefully, their Boer overlords will better understand their customer base.

Molson Coors' Canadian overlords are distracted by the approaching NHL playoffs.
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Offline Wingnut

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Local and regional micro craft brews are the way to go really. 
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Offline mountaineer

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Top Anheuser-Busch Official Previously Bragged About Using Company’s Brands To Push DEI Onto Consumers
A newly unearthed interview shows a top Anheuser-Busch official describing the company’s embrace of DEI ideology.
By: Shawn Fleetwood
April 11, 2023
Quote
Following Anheuser-Busch’s embrace of a mentally ill man pretending to be a woman as the face of Bud Light beer, a newly unearthed interview shows a top company official describing how Anheuser-Busch uses divisive and discriminatory “DEI” ideology when marketing to consumers.

Two years ago, PRovoke Media published an interview with Anheuser-Busch’s vice president of communications Jennifer Morris as part of its “Innovator 25” series. According to the outlet’s website, the “Innovator 25” list features individuals “who are addressing the [public relations] industry’s challenges with ingenuity and insight to make meaningful — and hopefully lasting— change at time when it’s needed more than ever.”

During the 2021 interview, Morris was asked how the public relations industry can “make real progress in diversity, inclusion and equity.” For context, diversity, inclusion, and equity (often abbreviated to DEI or, more appropriately, DIE) is a divisive and poisonous ideology that dismisses merit to discriminate based on characteristics such as skin color and sex. Individuals who qualify for a certain position on their merits, but don’t meet the entity’s goal of being more “diverse,” are passed over in favor of those who check whatever box leftists find acceptable.

In her response, Morris described the “unique position” Anheuser-Busch is in to “bring attention to DE&I issues” in a way that “drive(s) positive change and create(s) a more equitable world.”

“As an organization and a family of brands, we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals,” Morris said. In other words, even if our loyal Bud Light customers have no interest in cultural Marxism, it’s our job to educate them.

Morris’ apparent indulgence in leftist ideology doesn’t stop there. Several posts from Morris’ Twitter account reveal her to be a left-wing partisan.  ...
Read more at The Federalist

I can't help but laugh at where A-B has gone. When I lived in St. Louis in the 1980s, my roommate - an engineer - tried to get a job there but was stymied when they made it clear to her that they hired only men for such lofty positions. A-B, under the Busch family, was the original good ol' (white) boys' network. Under Inbev, it's swung so far to the other extreme as to become a woke joke.
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Offline Idiot

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Wonder when he transitioned?
She certainly killed Bud Light... 

Offline DefiantMassRINO

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 ////00000////

I always suspected the Belgians were evil.  Dr. Evil is Belgian, and so is Am-Bev.

His son, Scott, is the Bud Light of evil ...



"Political correctness is a doctrine fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it’s entirely possible to pick up a turd by the clean end." - Alan Simpson, Frontline Video Interview




Offline roamer_1

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Evidently AB rolled out rainbow colored Bud Light cans and advertising pointed at LGBTQwerty after thiss debacle...

And distributors are turning it down.

Offline DefiantMassRINO

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This was probably some ad executive's idea for a Gay Pride Month (June) promotion.
"Political correctness is a doctrine fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it’s entirely possible to pick up a turd by the clean end." - Alan Simpson, Frontline Video Interview

Offline roamer_1

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Offline Hoodat

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Only Natty Light was gone.

Got beat out by Natty Bo?  That's about as low as it gets. 
If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline mystery-ak

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Bud Light Beer Boycott Batters Brewer Anheuser-Busch

Bud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets.

https://www.breitbart.com/economy/2023/04/11/bud-light-beer-boycott-batters-brewer-anheuser-busch/
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Offline Wingnut

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Got beat out by Natty Bo?  That's about as low as it gets.

It is Spring Break down here.  Give the dollar GenerL a pass. $14.99 a case.
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

Offline Hoodat

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The Cards should change the name of their stadium.

If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline Hoodat

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It is Spring Break down here.  Give the dollar GenerL a pass. $14.99 a case.

I remember when it was $3.59 a case.
If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline Wingnut

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I remember when it was $3.59 a case.

A case of the clap?
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Offline Hoodat

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A case of the clap?

In the late 70s, you could get a six-pack for 89 cents.  Not that it was worth that much.  It is the second worst tasting beer that has ever reached my lips.  I once remember downing two cans on the way to a keg party, leaving the other four cans in the car.  When I came back to my car later, someone had stolen the other four cans.  I laughed my ass off.
If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline sneakypete

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Other than size and brand awareness, Anheuser-Busch has no competitive advantages over their competitors.

This is what happens when an America brand gets its marching orders from its Belgian overlords in Am-Bev.

Miller Brewing is owned by a South African company.  Hopefully, their Boer overlords will better understand their customer base.

Molson Coors' Canadian overlords are distracted by the approaching NHL playoffs.

@DefiantMassRINO

I  had no idea either of them was foreign-owned.

How did this happen. Both virtually had a license to print money for decades,and now they are owned by foreigners?
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Offline sneakypete

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https://www.youtube.com/watch?v=wTvdTjn8jH4

@roamer_1

It is unfair to blame the freak for this. He/she/it was offered a Biden pot of cash to do that ad,and since I suspect it gets VERY few offers like that,jumped all over it.

Blame the corporate honchos who concieved and approved this brain fart,not the freak that just took advantage of a good thing.
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Offline roamer_1

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@roamer_1

It is unfair to blame the freak for this. He/she/it was offered a Biden pot of cash to do that ad,and since I suspect it gets VERY few offers like that,jumped all over it.

Blame the corporate honchos who concieved and approved this brain fart,not the freak that just took advantage of a good thing.

Oh that's right @sneakypete ... I don't give a sh*t about the freak...But giving such a freak legitimacy using a corporation with its roots so deep in the American Redneck/Blue Collar lifestyle is a direct violation of the natural order of things. It cannot stand.

Offline MeshugeMikey

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Oh, I don't think so... This is every bit as bad as JCPenny, or maybe even worse.

Heads are going to HAVE TO roll.

the budwiesrer GENIUS apparently didnt visit a single market or or liquor store  offering more that a dozen brands of beer

the trend in branding is most assuredly not toward the pathological.....at least un my quaint little neighborhood in Marin COunty North of Scam Francisco

GOOFY NAMES .....are the TREND...

Offline roamer_1

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the budwiesrer GENIUS apparently didnt visit a single market or or liquor store  offering more that a dozen brands of beer

the trend in branding is most assuredly not toward the pathological.....at least un my quaint little neighborhood in Marin COunty North of Scam Francisco

GOOFY NAMES .....are the TREND...


I got nothin' My favorite local brew is a dark ale called Moose Drool.  :whistle: :shrug:

Offline MeshugeMikey

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I got nothin' My favorite local brew is a dark ale called Moose Drool.  :whistle: :shrug:

Moose Drool.   is PERFECT......beer is supposed to be FUN

I saw Nuclear Sandwich beer......at my local MARKET today

theres always a new Brand with a goofy name that will catch  my eye in the Beer Aisle.


TRANS BEER??? no sorry.....defiinately NOT funny


Offline roamer_1

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Moose Drool.   is PERFECT......beer is supposed to be FUN

I saw Nuclear Sandwich beer......at my local MARKET today

theres always a new Brand with a goofy name that will catch  my eye in the Beer Aisle.


TRANS BEER??? no sorry.....defiinately NOT funny

Moose Drool is magnificent! But thankfully, my beer snob gene is not finely tuned until I get into ales and meads.

In IPAs I am as unsophisticated as I can be... My goto is PBR or Rainier... But I have drank GALLONS of Hamms and Keystone and every other crappy beer you can think of, except for Michelob and Coors - Both of which give me a naggy headache for some reason. Other than them, it don't matter. I can drink crappy beer with the best of em.

Offline roamer_1

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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.

Offline mountaineer

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IC Light: worse than Natural Light, Old Style or just about anything.  It's a 'Burgh thing.
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Offline DB

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Moose Drool.   is PERFECT......beer is supposed to be FUN

I saw Nuclear Sandwich beer......at my local MARKET today

theres always a new Brand with a goofy name that will catch  my eye in the Beer Aisle.


TRANS BEER??? no sorry.....defiinately NOT funny

Tranny fluid...

Offline sneakypete

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Tranny fluid...

@DB

Seems like A-B has a lock on that market.
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Offline 240B

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Pabst Blue Ribbon owned by Miller is a good hearty beer.
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Offline Lando Lincoln

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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.

Schlitz is another beer that traded its soul but in a different way. In the 50’s and 60’s it was a powerhouse - I think it was the top selling beer in the world. Joseph Schlitz was one of the original beer barrons of Milwaukee. Blatz, Miller, Gettleman, Pabst all did things the Old World way. Their hospitality rooms were each different, yet epic.

Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.

Some years ago, Schlitz claimed to have gone back to the original recipe and brewing method. It is truly a quality beer but the brand image has been irreparably destroyed.
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Offline sneakypete

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Pabst Blue Ribbon owned by Miller is a good hearty beer.

@240B

Back when I would drink beer if there was no whiskey available,I preferred Miller Low-Life in chilled glass bottles.
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Offline roamer_1

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Pabst Blue Ribbon owned by Miller is a good hearty beer.

It does fine by me. I doubt you can get at Rainier, which is a PacNW standard. It's pretty good too... But then, as I said, I like Hamm's alright too...

It is all pretty much the same to me... Because the only beer that matters is the one at the end of a long day haying. It doesn't matter what brand... Only that it is almost slushy cold in a sweating can, when the farmer brings em out...  You'll never get no better.

Offline roamer_1

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Schlitz is another beer that traded its soul but in a different way. In the 50’s and 60’s it was a powerhouse - I think it was the top selling beer in the world. Joseph Schlitz was one of the original beer barrons of Milwaukee. Blatz, Miller, Gettleman, Pabst all did things the Old World way. Their hospitality rooms were each different, yet epic.

Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.

Some years ago, Schlitz claimed to have gone back to the original recipe and brewing method. It is truly a quality beer but the brand image has been irreparably destroyed.

I always liked Shlitz... But Hileman's probably better. Baseball is best served on an AM transistor radio, with Hileman's and either work you're doing, or in a hammock in the shade on a hot day.

Offline Hoodat

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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.

Technically, Schlitz isn't beer.  Old Style is a Chicago beer on par with Baltimore's Natty Bo.

I remember drinking the hell out of these back in HS:

If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline Hoodat

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Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.

They changed the process by substituting corn syrup for barley, cutting the brew time in half.  They also added silica gel as a clarifier.  But with that change, their product no longer qualified under the legal definition of 'beer'.

How Milwaukee's Famous Beer Became Infamous
If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

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Offline Smokin Joe

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Big mistake. HUGE.

That Bud Light car at NASCAR  is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.

Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.

I will never cross their threshold.  **nononono*
Crap. Tractor Supply? **nononono*
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Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis

Offline Smokin Joe

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Technically, Schlitz isn't beer.  Old Style is a Chicago beer on par with Baltimore's Natty Bo.

I remember drinking the hell out of these back in HS:


Rolling Rock!
How God must weep at humans' folly! Stand fast! God knows what he is doing!
Seventeen Techniques for Truth Suppression

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis

Offline roamer_1

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Crap. Tractor Supply? **nononono*

Yeah... They sponsor drag queen story time for kids down in Texas... San Antonio, IIRC  9999hair out0000

Offline roamer_1

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Technically, Schlitz isn't beer.  Old Style is a Chicago beer on par with Baltimore's Natty Bo.

I remember drinking the hell out of these back in HS:


By high school I was already a long time out here... Drinking mostly Miller High Life and Rainier, and Hamm's. Later converted to Miller MGD and Miller lite, mostly because that was the standard beer at the speed shop and the Harley shop where I spent my time. And some time after that, Keystone, and now Pabst... But the Rainier was there all along.