Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney

[Kamaji]

Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney

By Dana Kennedy
April 7, 2023

Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girlfake-fem,” aren’t just virtue signaling.

They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.

At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.

HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”

Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.

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Source:  https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/

[Kamaji]

Another target that needs to be hit.

[mountaineer]

Another target that needs to be hit.

[jmyrlefuller]

It goes on further:

The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection.

As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post.

Basically the super-rich corporations have turned against the people. Ironically, the left that used to be anti-corporate is now on their side on these issues.

[goatprairie]

Who could have predicted this insanity fifty years ago? What if someone had made this prediction about how mainstream corporations would be doing things like this? Or that we'd have a "transgender" issue in the first place?
Now tell me we're a better country than we were in 1970.