ViacomCBS Launches Mass ‘Vote For Your Life’ Campaign

[mystery-ak]

Alana Mastrangelo 21 Sep 2020

ViacomCBS has launched a mass voter registration, early voting, and get-out-the-vote campaign called “Vote For Your Life,” in response to the so-called “crisis” caused by the Chinese coronavirus ahead of the November election.

The push launched Thursday in partnership with the Ad Council, according to the company’s website, which added MTV will pay for ballot application printing and postage for American voters.

“Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30,” wrote Viacom. “Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee.”

The website goes on to stress it is “critical” that Millennials and Generation Z are engaged in the 2020 election, adding the Vote For Your Life initiative seeks to expand voter access, “particularly for young people and first-time voters.”

Moreover, the initiative affirms it will “connect the urgency of voting with the issues that 18-30 year-olds, primarily Black and Latino audiences, care about.”

The campaign will be available in both English and Spanish, and will highlight issues such as “jobs,” “security and justice,” and “mental health.”

more
https://www.breitbart.com/entertainment/2020/09/21/viacomcbs-launches-mass-vote-for-your-life-campaign/